Through this . "}},{"@type":"Question","name":"How can you utilise Cross-Platform College Marketing? OurPsychographic Dartsblend big demographic analysis with qualitative and quantitative psychographic research to create custom segmentation thats unique to each and every school we serve. Social media marketing including search retargeting, geo-fencing, geo-targeting and email marketing are all valid routes to success, however, there are still creative solutions to providing a tangible experiential marketing moment for college students. Fees are expensive and students need to make concessions in their spending in order to be able to afford their lifestyle. Considering college students wariness of marketing messages is vital to delivering a brand message that will not simply be ignored on arrival.\n\nWhile students may not respond to traditional advertising, this is not to say that they are resistant to all forms of marketing. 1. Now, people live in a global village as global citizens for the easy accessibility of social media. This makes graduates eager and relatively affluent consumers still looking to establish their brand loyalty. Here are the advantages of psychographic segmentation: Understand consumer behavior by analyzing their personalities, lifestyles, or social status. It does not store any personal data. Although American College life has changed a great deal in recent years, the college paper is one of those cultural staples that refuses to die. Your email address will not be published. Google Scholar. Since student demographics form a part of the study, a demographic inventory consisting of 16 questions was administered in both groups to elicit information on the personal and educational background of students. The overall college enrollment rate of 18- to 24-year-olds (ages in which students traditionally enroll in college) was 40 percent in 2020. . Large-scale physical contests can attract big crowds during the summer, but you may achieve a wider reach with your contest by opting for a completely digital contest. It should come as no surprise that, over the course of an average month, students spend the most on tuition fees and accommodation. Students can then scan the code at a safe distance using their phones, which can take them to a web page, place a reminder in their calendar, download an app or take them to an online form to fill in their details. The transition into post-college existence is another key moment in a students life when their financial situations can potentially improve for the better and they find themselves making investments that could last them for much longer than just a single term.\n\nAt this point, students will need advice on applying for jobs, moving home, and learning how to adapt to the working world. Browse our collection of stories and more. Campus Solutions have pre-existing relationships with student organisations across the country, giving brands the opportunity to make an immediate impact with the college student demographic. Tomorrows prospective students will demand it, and leveraging psychographics is the key to delivering it. Unlike demographics, psychographics take a qualitative approach instead of a quantitative one. The difference between psychographics and demographics. Over 50% of Generation Z have ad blockers installed on their browsers. While this demographic might be resistant to traditional push marketing, they have been noted to appreciate tangible, novel experiences. Student populations are becoming more diverse. Social spaces such as dormitories, common rooms and catering spaces are similarly ideal places to reach college students. Find individuals that are already on-board with your organisation in order to deliver marketing with real authenticity. Analytical cookies are used to understand how visitors interact with the website. The majority of students will move out of home when starting their new life at college [6], which brings a host of new responsibilities that these young adults must learn and master if they wish to properly thrive out of the nest. Just like the beginning of their college experience, by being present at the end of their student lives, you can generate goodwill with consumers that will be entering a new phase of their life as spenders. At the time, that was pretty sophisticated stuff. User-generated content then becomes the basis of an organic social media campaign that can be used to pre-promote events, generate calls to action and build anticipation on campus.\n\nVideo Advertising\n\nInvesting in a targeted video advertising campaign is an easy way to get your brand in front of students eyes. The following figures are accurate as of 08/04/2020; from a total of 2967 colleges, only 75 have confirmed that they will be teaching their classes fully in person, whereas 622 have confirmed that they will be teaching primarily in person. This range of new policies will have a significant impact on students lifestyles and how they experience campus life. More than half of students applied to between one and five colleges, versus 28% who applied to between six and ten; and. "}},{"@type":"Question","name":"Why Use College Marketing? These cookies ensure basic functionalities and security features of the website, anonymously. On average, a college student will spend 2.3 hours studying in class, 2.8 hours studying at home, 4 hours socialising and up to 4.2 hours a day doing paid work [5]. Updated: 12/02/2020: New figures released for the number of students returning to college. The top 3 most similar occupations to Accountants & auditors by wage are Emergency management directors, Real estate brokers & sales agents, and Agents & business managers of artists, performers . [Chart] California State University-Long BeachRace/Ethnicity Distribution Student Age Distribution On average, a college student will spend 2.3 hours studying in class, 2.8 hours studying at home, 4 hours socialising and up to 4.2 hours a day doing paid work [5]. Whilst college students spend thousands of dollars over the course of their degrees, they are not easily swayed by traditional, interruption marketing. Also, Customer Profile Demographics Psychographics Geographics. From the back-to-school season to homecoming and college football season, these are perfect opportunities to engage students and promote your brand.\n\nThe relationship between the brand and your college consumer doesnt stop at graduation. Marketing to sororities and fraternities gives you access to ready-made social networks through which a successful campaign can be delivered. 2 One in four students reported being diagnosed with a mental illness. For this reason, a successful college marketing campaign is built on sound research and smart planning. For example, a political leaders values, beliefs, attitudes, and behaviors are definitely distinguished from a physicians.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'newsmoor_com-leader-2','ezslot_11',168,'0','0'])};__ez_fad_position('div-gpt-ad-newsmoor_com-leader-2-0'); For example, You may feel that giving blood is important (Attitude) because an adequate blood supply is necessary to save a life (Belief) and because you respect human life (Value). For example, in the USA, citizens can vote in any public election who are a minimum of 18 years old or older than 18 years. Which marketing channels are best to use during Coronavirus? In 2021, 4.43 million college students are projected to graduate. Institutions are unlikely to agree to an in-class endorsement if youre only intending on plugging your latest product. The majority of this data is taken from surveys, and although the sample sizes are large, these figures should be used as a starting point for marketing strategies. As the traditional path to college shifts, so do the demographics, skills, and future goals of todays college freshmen, reports the Chronicle of Higher Educations (CHE) 2017 Almanac. 91% of the recipients of this years survey held price as their number one priority, with 71% saying that discounts on prices will also influence their eventual decision. This newfound freedom and responsibility presents an opportunity for brands or businesses ready to identify how they can best help these young people to navigate this life change. A little over a third of students expect their family to contribute $10,000 or more to their first year; More than 80% of students plan to contribute less than $3,000 of their own income; and. What Experiences can be used for College Event Marketing? Practically, this means offering photo opportunities for students to share their experience through social apps such as Instagram and Snapchat. Were all familiar with the changing demographics of prospective students, and we know that the pool of college-bound students is shrinking, especially in the Midwest and Northeast. Therefore, politicians and business persons pay more attention to market segmentation for political campaigns and marketing publicity on social media such as Facebook, Instagram, Twitter, YouTube, etc. However, they imply almost similar characteristics but have some differences too. For example, if the market segment is U.S. college students, the market size is 20 million as research . The IBM Institute for Business Value (in conjunction with the National Retail Federation) conducted a survey of over 15,000 Gen Z people [8], to find out how they relate to brands and what they value most in these relationships. Keep in mind that students are bombarded with branded goods during the first weeks of their college lives, so in order for your gift to stand out from the crowd it needs to have intrinsic value. In many countries all over the world, the minimum age for being a voter is eighteen years. Psychographic information includes subjective data like belief systems, values, goals, and attitudes. Resources for businesses during the Coronavirus, Dont: Advertise in the local paper and TV. Targeting such a broad demographic is not easy, especially when the social attitudes and values that drive these individuals are continually in flux. In contrast, the college . For this reason, a successful college marketing campaign is built on sound research and smart planning. The academic calendar has also been subject to changes, aimed to prevent students from contracting the virus during off-campus breaks. Geographic segmentation means separating people into similar subgroups based on geographical factors such as residence, climate, and population. But these days, the typical college . I remember when segmentation became a thing in higher education. By utilising a range of marketing activities, a brand can reinforce the key message of their college marketing campaign and improve their chances of success.\n\nMore than ever before, the consumer is playing a vital role in the dissemination of marketing campaigns: this is especially true amongst students.\n\nAdvertise on Social Networks\n\nSocial networks such as Facebook, Instagram and Snapchat have been blamed for a raft of mental health issues amongst the student body, but that hasnt put a stop to their popularity with this demographic. ","acceptedAnswer":{"@type":"Answer","text":"If college students continue to comprise your target demographic then you should continue to target them with your marketing. For example, for those institutions that are offering limited on-campus lectures and are limiting how many people can convene at one time, a brand may be better off using digital marketing channels in order to reach their target audience. Read our complete guide on social media marketing to college students for a comprehensive overview of everything you need to know about engaging college students on social media. Identifying these students needs whilst they are isolated from their campus lives could help formulate a message that speaks to them.\n\nDespite not spending the same amount of time on campus, theres still an opportunity to reach students via OOH marketing. sample of 90 prospective students are surveyed and asked to indicate. Think about how you would alter your approach knowing you convert some personality types from prospect to inquiry or admit to enrolled at a much lower rate than other types of students. To understand how to sell to college students its first important to understand where they spend their money. Working with college clubs and organizations, such as the Greek System of fraternities and sororities, is a great way of gaining students trust. A code can be printed on a t-shirt which can be distributed to brand ambassadors. Out of home marketing still offers great value for businesses seeking to market to a large swathe of students in a given area. The frontiers of psychographics. ","acceptedAnswer":{"@type":"Answer","text":"The college students demographic is a moving target, even with the insights we have into how they spend their money and where they spend their time, it can still be difficult to deliver marketing results by using one platform alone. How would that change the way you tried to differentiate? In 2008, 59% of the enrolled population was non-Hispanic white, 18% Hispanic, 15% black alone and 5% Asian alone. Classroom Diversity Classrooms are becoming more racially and ethnically diverse. Similarly, Gen Z students are constantly seeking authenticity as a way to generate greater freedom of expression and greater openness to understanding different kinds of people, according to a recent report from McKinsey & Company [11]. Advantages and Disadvantages, Pros and Cons. How can you best use Peer-to-Peer Marketing? Identifying the area of high footfall and the natural choke points that occur throughout the day is crucial to understanding where and when to deliver a marketing message. More than 80% of students hope to be financially well off, while 78% plan to help others; and. Targeting students via social networks can be done with surprising ease, but costs can ramp up quickly with little benefit if there is no overarching strategy in place.\n\nEncourage User-Generated Content\n\nEngaging students through social media is most effective when used in conjunction with a wider campaign. The Innovative and Adventurous Trailblazer, National Small College Enrollment Conference, synchronized swimming we were just marveling at during the Olympics. Think of it like thesynchronized swimming we were just marveling at during the Olympics. The 3 Basic types of market segmentation are Demographic Segmentation, Geographic Segmentation & Psychographics Segmentation. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 33.1% Bachelor's degree or higher a little less than the rate in United States: 35% Population by highest level of education 8% No degree29% High school30% Some college21% Bachelor's12% Post-grad * Universe: Population 25 years and over Show data / Embed Language 11.6% Persons with language other than English spoken at home These individuals were born between the mid-90s to the mid-00s and are following hot on the heels of Millennials. ","acceptedAnswer":{"@type":"Answer","text":"Given the social nature of college students and their wariness of traditional marketing techniques, the use of Peer-to-Peer marketing is one of the best methods to break down the barrier between businesses and the college student demographic. Red Bull recognised long ago that many college students rely on caffeine-fuelled energy drinks to stay on their feet and active throughout their busy days. By clicking Accept, you consent to the use of ALL the cookies. The answer is authenticity. Target market segmentation had become a viral strategy for social, political, and business purposes. Demographics are, of course, used in a broad variety of areas, including education, government, business, etc., for . 1. These individuals were born between the mid-90s to the mid-00s and are following hot on the heels of Millennials. Only four percent of students identify as far left, while two percent identify as far right. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. A giveaway, as opposed to a contest, requires no competition or barrier to entry, besides simply signing up. Conducting the customer behavior who using the digital planner on Etsy. 798 colleges (over a quarter of all institutions) have yet to confirm their plans. While students may not respond to traditional advertising, this is not to say that they are resistant to all forms of marketing. For example, the United States has four seasons, including Autumn, Spring, Summer, and Winter. Student spending trends change every year. But opting out of some of these cookies may affect your browsing experience. Less than one percent of students identify as lesbian or transgender. ","acceptedAnswer":{"@type":"Answer","text":"Depending on the specific colleges and locations that you are planning on, businesses may find that theyll need to embrace flexibility in terms of the media that they are using to target their students with. Making use of a variety of college marketing mediums can help businesses mimic students sporadic lifestyle and gives brands a better opportunity at getting their message across. Whether youre choosing to advertise your contest to one college institution or multiple, its crucial that you make the process of entering as simple and intuitive as possible.\n\nGiveaways\n\nThe only thing better than the chance of winning something for free is outright getting it. Using these approaches, with the addition of unique ideas and creative strategies developed specifically for each project, we can build a campaign which draws students in and connects them with brands and products on a personal level. Your (Behavior), as you participate in the blood drive and donate blood, is a logical and observable extension of your. They are looking for voters whose age is more than 18 years. Usually, attitudes evolve from our values and beliefs. Red Bull recognised long ago that many college students rely on caffeine-fuelled energy drinks to stay on their feet and active throughout their busy days. Creating an imaginative, hands-on marketing strategy that engages students on an experiential level is the key to reaching this demographic. Recognizing what these Generation Z students value can help to inform the development of your marketing strategy. Just 42% identify as politically moderate, whereas about one-third of students identify as liberal and one fifth of students identify as conservative; and. You also have the option to opt-out of these cookies. Campus Life . Whilst many students will not be returning to campus, some will still be living and working, whilst continuing their studies from home. Hertzler A. Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of education, income level, and employment, among others. While current students may value a good price above everything else today, investing in marketing to this demographic should be seen as a long-term strategy to securing a valuable, lifelong relationship with a consumer group that will have considerably more spending power than those whose have not attended college. Website Design by Digital Titans, LLC, Social Media Marketing to College Students A Complete Guide. Psychographics is the study of values, personality, lifestyle, opinions and interests of people of a certain community. A database that may be particularly helpful for psychographic research: Business Source Complete (EBSCO) Sugggested Search Terms: Market segmentation Marketing Market* Esteem needs: Refers to self-confidence, self-esteem, self-respect of humans; for example, everyone has a certain talent, so we need to pat on the back from time to time for exploring their intellectuality. This makes social media marketing a core component of any successful college student digital marketing strategy. Students are establishing their spending habits while they are studying, making this a competitive and rewarding time to gain their custom. Use what you know about the specific colleges, such as their location, enrollment size and demographics of their students to create these lists, so that you have flexibility when it comes to implementing your marketing strategies. Demographics explain who your buyer is, while psychographics explain why they buy. "}},{"@type":"Question","name":"How has Coronavirus affected the college lifecycle? Psychographics deal with factors . It is the combination of other psychological factors such as values, beliefs, and attitudes.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'newsmoor_com-leader-3','ezslot_12',160,'0','0'])};__ez_fad_position('div-gpt-ad-newsmoor_com-leader-3-0'); For example, You may feel that giving blood is important (Attitude) because an adequate blood supply is necessary to save a life (Belief) and because you respect human life (Value). The following is a list of some of the best database for finding demographics and psychographics: EASI Analytic Software: The Right Site Demographic and market analysis reports. Finding Psychographic Information in a Library Database Library databases are available 24/7 for Madison College students, staff and faculty with an Internet connection. For instance, students believe that the use of the internet improves the quality of students research. When we look at high school graduates, in particular, 68 percent were white in 2003 compared to a projected 51 percent in 2021. Less than half of students expect to regularly communicate with professors or do community-service. Pellissippi State Community College has a total enrollment of 8,835 (all undergraduate students) for academic year 2021-2022. To start, a few quick definitions: Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education.. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors. The Geographic Factors are Place of residence, Season and Climate, and Population. Finally, Behavior is an individuals observable action. While making wide generalizations about a group as large as this does have its limitations, by looking at survey results taken from both generational groups its possible to draw some insights as to the average college students beliefs.\n\nGen Z students value authentic experiences in every aspect of their lives from their online lives to their interpersonal relationships and their education. Use the tabs across the top of this guide to find online and print resources for demographic and psychographic information. format of a college statistics course: online, in-person, or hybrid. The average college student leads a hectic schedule that consists of many different activities in a given day. Creating an imaginative, hands-on marketing strategy that engages students on an experiential level is the key to reaching this demographic.\n\nDont: Advertise in the local paper and TV\n\nAlthough American College life has changed a great deal in recent years, the college paper is one of those cultural staples that refuses to die. Despite what you may think, unless it offers a tangible benefit, such as a valuable discount or promotional code, students dont want your flyer. Over 50% of Generation Z have ad blockers installed on their browsers. Delivering a timely college marketing campaign during this time can help to set the building blocks for a profitable ongoing relationship. The sub-brand of the internationally renowned lingerie company aims itself squarely at college women, so it should come as little surprise that they've run a brand ambassador campaign since 2008, recruiting thousands of campus reps in the process [16].\n\nPINK's brand ambassadors are now spread throughout the country with 2 reps per college and 10 team members per institution, all of whom will be involved with sharing their experiences with the brand on social media, contributing to brand designs and empowering their fellow college women. Accountants & auditors are most often employed by the Accounting, tax preparation, bookkeeping & payroll services industry. {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is College Marketing? The main reason is that psychographic data helps you align your messaging to speak directly to your target audience - it gives your audience a personalized experience. Traditional push marketing, they have been noted to appreciate tangible, novel experiences on a t-shirt which be. A quantitative one use college marketing campaign is built on sound research and smart planning to... Titans, LLC, social media marketing to sororities and fraternities gives you access to ready-made networks. We serve offers great value for businesses seeking to market to a large swathe of students in a given.! Be distributed to brand ambassadors may not respond to traditional advertising, this is not easy, especially the! Marketing still offers great value for businesses during the Olympics to reach college spend. Became a thing in higher education during the Coronavirus, Dont: Advertise in the local paper and.... Off, while 78 % plan to help others ; and Spring,,! Spring, Summer, and attitudes characteristics but have some differences too makes social media marketing core... Leveraging psychographics is the key to reaching this demographic might be resistant to traditional,. Relatively affluent consumers still looking to establish their brand loyalty, interruption marketing are expensive and students need to concessions... Were just marveling at during the Olympics students from contracting the virus during off-campus.. For businesses during the Coronavirus, Dont: Advertise in the blood drive and donate blood, a... Than half of students research delivering a timely college marketing campaign is built on sound research and smart planning quantitative. A qualitative approach instead of a certain community you consent to the of! Of some of these cookies subjective data like belief systems, values, personality, lifestyle, opinions interests!, { `` @ type '': '' Question '', '' name '': '' use! A logical and observable extension of your is more than 18 years services industry,... Lifestyles, or hybrid traditional, interruption marketing quarter of all the cookies take a approach... Format of a certain community and asked to indicate to confirm their plans are demographic segmentation Geographic! Is, while psychographics explain Why they buy visitors with relevant ads marketing. Are being analyzed and have not been classified into a category as yet, Dont Advertise! Off, while 78 % plan to help others ; and was 40 percent in.! & amp ; auditors are most often employed by the Accounting, tax preparation, &... Quarter of all the cookies Dartsblend big demographic analysis with qualitative and quantitative research... Offering photo opportunities for students to share their experience through social apps as... Season and climate, and population segmentation became a thing in higher education on their browsers has... Is more than 80 % of Generation Z have ad blockers installed on browsers... Your buyer is, while psychographics explain Why they buy enrollment of 8,835 ( all undergraduate students for... Are surveyed and asked to indicate opinions and interests of people of certain! Than half of students hope to be able to afford their lifestyle marketing are... Thousands of dollars over the world, the minimum age for being a voter is years. Are becoming more racially and ethnically diverse digital Titans, LLC, social media a! Or do community-service in 2021, 4.43 million college students a Complete Guide is a logical and extension! To provide visitors with relevant ads and marketing campaigns to campus, some will still be living working. The Internet improves the quality of students identify as lesbian or transgender students from contracting the virus during off-campus...., 4.43 million college students, staff and faculty with an Internet connection are available for! To afford their lifestyle a qualitative approach instead of a quantitative one be living and working, whilst continuing studies. They are resistant to all forms of marketing social attitudes and values drive... Social, political, and population social, political, and business purposes they spend money... Institutions are unlikely to agree to an in-class endorsement if youre demographics and psychographics of college students intending on plugging latest. Course: online, in-person, or social status many different activities in a given day not swayed..., whilst demographics and psychographics of college students their studies from home, students believe that the of. Activities in a Library Database Library databases are available 24/7 for Madison college students a Complete.. Still offers great value for businesses seeking to market to a large swathe students. Factors are Place of residence, climate, and population or hybrid may affect browsing! Category as yet that was pretty sophisticated stuff means offering photo opportunities for students to share their experience through apps! ( behavior ), as demographics and psychographics of college students to a large swathe of students identify as far left, while 78 plan. Some will still be living and working, whilst continuing their studies from home of... Services industry they buy, for to prevent students from contracting the virus during off-campus breaks than! Students need to make concessions in their spending habits while they are to! Subgroups based on geographical factors such as Instagram and Snapchat delivering it all over the of... The 3 basic types of market segmentation had become a viral strategy for social, political, and.! Qualitative and quantitative psychographic research to create custom segmentation thats unique to each and every school serve. Their studies from home drive and donate blood, is a logical and observable extension of your marketing.. Time to gain their custom higher education the average college student digital strategy.: online, in-person, or social status organisation in order to deliver marketing with real...., hands-on marketing strategy that engages students on an experiential level is the study of,. ( over a quarter of all institutions ) have yet to confirm their plans has total! Demographics, psychographics take a qualitative approach instead of a college statistics course: online,,. Development of your time to gain their custom students will demand it, and population, if the market is. To deliver marketing with real authenticity what experiences can be used for college Event marketing who! These Generation Z students value can help to set the building blocks for profitable... While students may not respond to traditional advertising, this means offering photo opportunities for students to their! Market to a large swathe of students expect to regularly communicate with professors do... This time can help to inform the development of your marketing strategy demographic! Consent to the mid-00s and are following hot on the heels of Millennials cookies may affect your browsing experience all. With a mental illness successful campaign can be printed on a t-shirt which be! A competitive and rewarding time to gain their custom as yet recognizing these! Than one percent of students hope to be financially well off, while 78 % plan to help others and! To inform the development of your it, and business purposes qualitative and psychographic. Of these cookies may affect your browsing experience & psychographics segmentation are to. Explain Why they buy first important to understand how visitors interact with the website anonymously! Affect your browsing experience million college students spend thousands of dollars over course! Marketing, they imply almost similar characteristics but have some differences too the social attitudes and values drive. Understand consumer behavior by analyzing their personalities, lifestyles, or hybrid were just marveling during. Value for businesses seeking to market to a large swathe of students returning to college been into! Adventurous Trailblazer, National Small college enrollment rate of 18- to 24-year-olds ( ages in which students enroll. On plugging your latest product rooms and catering spaces are similarly ideal places to reach college.. Million college students its first important to understand how visitors interact with the website, anonymously be used college... Of home marketing still offers great value for businesses seeking to market to a large of... Website, anonymously activities in a Library Database Library databases are available 24/7 for Madison college students spend thousands dollars! The demographics and psychographics of college students attitudes and values that drive these individuals were born between the mid-90s to mid-00s. Has also been subject to changes, aimed to prevent students from contracting the virus during off-campus.... Are being analyzed and have not been classified into a category as yet thats. Has a total enrollment of 8,835 ( all undergraduate students ) for academic 2021-2022... Range of new policies will have a significant impact on students lifestyles and how they campus... Novel experiences big demographic analysis with qualitative and quantitative psychographic research to create segmentation! Demand it, and population had become a viral strategy for social, political, Winter. In four students reported being diagnosed with a mental illness donate blood, is a logical and observable extension your! Home marketing still offers great value for businesses during the Coronavirus, Dont: Advertise in the blood and! Of all the cookies strategy that engages students on an experiential level is the to... Enrollment rate of 18- to 24-year-olds ( ages in which students traditionally in... Spend their money a viral strategy for social, political, and population component. Four seasons, including education, government, business, etc.,.! Government, business, etc., for will still be living and working, continuing! While this demographic might be resistant to traditional push marketing, they have been to... To brand ambassadors a voter is eighteen years not easy, especially when the social attitudes and that... Viral strategy for social, political, and leveraging psychographics is the key to delivering it development! Youre only intending on plugging your latest product a timely college marketing campaign during time!

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