Lenovo3. Invest better with The Motley Fool. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Xiaomi, by comparison, still generates about 90% of its sales from China. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi's market share was 16% in Q2 2021. This article has been researched & authored by the Content & Research Team. Xiaomi. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Thus, they are a huge threat to Xiaomi. Swot Analysis Of Xiaomi 736 Words | 3 Pages. Cost basis and return based on previous market day close. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The customer profiles must have some observable differences. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Cost advantage 4. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Leo Sun has no position in any stocks mentioned. There are several brands in the market which are competing for the same set of customers. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Low profit margin 2. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Share. Micromax. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Samsung 9. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Knowing your competitors in business analysis is important if you're a business owner . Impressive growth rate 3. This is another important aspect of Xiaomi business strategy. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. The idea behind it was to provide innovative solutions for everyone. Brand value estimated at USD 100 billion [1] Weaknesses 1. Xiaomi is one of the leading brands in the consumer electronics sector. (SPACs), Transportation, Infrastructure & Logistics. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. The brand has been recognized as a part of the Fortune 500, 5. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Price has been a great strength for xiaomi models. ET Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. They incorporate their innovation strategy in terms of their marketing as well. Continue reading more about the brand/company. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Partnerships with telecom companies can help the brand grow, 3. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Plot and analyze your portfolio and positions against risk-return landscape of the market. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Cendrowski, S. (2017, January 24). It is the highest number for any brand to date. Xiaomi is earning via its network by marketing numerous goodies. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Xiaomi Gaining Share At The Expense Of Rivals . SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. That is Xiaomi's IoT ecosystem, Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Browse marketing analysis of more brands and companies similar to Xiaomi. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. 4 Constant optimization of products through eco-chain. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. This year the Xiaomi 13 is sold in green, black and white colors. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Many competitors in same price tag segment, 2. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. 2. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. . An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Gathering and utilising a large fan base. Xiaomi has always focused on making people's life simpler with its innovative technologies. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. 3. According to Fortune Tech, Huawei is currently at number three rank in the global market. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The Utilities theme has 30 constituents at this time. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Perception of the brand is still not at par with samsung, lg etc. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Lava4. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Top Apple Competitors. More than 20,000 people are employed with the company, 4. Have you found what you were looking for? From start-ups to market leaders, uncover what they do andhow they do it. enjoy smart technology closer to your life. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The threats for any business can be factors which can negatively impact its business. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. 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